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STRATEGIC RESEARCH INSIGHTS

Custom Quantitative Research. Actionable Insights. Practical Solutions.

Our philosophy in building custom solutions is to begin with research.  We have partnerships with some of the most highly-respected research providers, proprietary local research offerings and a full-service research team who conducts 700+ custom projects for 100+ brands annually.

OUR PROCESS

Build

Build a custom survey around your business needs using solid methodologies.

Target

Target your ideal customers (current and potential) to ask important questions about their perceptions, expectations and behaviors.

Learn

Get answers that impact your business: strengths, weakness, opportunities.

Grow

Use these strategic insights to enhance your marketing efforts and maximize your ad expenditures.

OUR STRATEGIC RESEARCH INSIGHTS ARE CUSTOM TARGETED COMPREHENSIVE

OUR RESEARCH CAPABILITIES

Branding

  • Awareness
  • Familiarity
  • Perception
  • Preference
  • Key Attributes & Drivers

Products & Services

  • Awareness
  • Preference
  • Perceptions
  • Purchase Intent
  • Key Attributes

Creative

  • Brand Names
  • Logos/Corporate Identities
  • Ad Effectiveness
  • Campaign Effectiveness
  • Copy & Messaging

Competetive

  • Competitive Intelligence
  • Product Preference
  • Purchase Intent
  • Price Sensitivity

OUR STRATEGY

You know your industry best. We work with you to custom build research that uncovers the insights you need to keep your brand at its best.

WHAT OUR CLIENTS ARE SAYING

“One of the best things about the study was our hands-on involvement in crafting the questions… That allowed us to structure the study to address specific areas of interest to us.”

Terri N.Tulsa Client

“Who are you going to trust? Your boardroom of 12 or the 400 actual, true, untainted consumers? The information was priceless and we use it as a platform for everything that we do.”

Leah V.Houston Client

“This [study] turned out to be phenomenal. It was deeper than any survey I’ve ever had. It showed me the good points that I was doing and it showed me a few things I needed to change as well.”

Scott C.Charlotte Client

Customize

Dissect brand and local market variables about your industry and brand.

Analyze

Receive measurable and actionable insights about your core customers.

Utilize

Build a stronger brand presence within your core demo.

COMMON QUESTIONS

When consumers think of your brand what do they say?
What brand position best influences purchase or action?
What consumer attitudes influence the purchase?
What product or industry attributes are important to the consumer?
What incentives do you offer or have you considered?
What impressions do consumers have about your advertisements?
Are your creatives conveying a positive image of your brand?
Do consumers think your messaging focuses on what matters most to them?
Cox Media Group Advertiser Research - Listen. Research. Engage. Impact.

Want to learn more about Cox Media Group San Antonio’s brands? Download a FREE copy of our Media Kit!

Download Media Kit

CREATIVE CAPABILITIES

Radio Spots
TV Commercials
Print Ads
Billboards
Logos
Promos
Taglines
Jingles
Internet Ads
Images
Brochures
Slogans

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